The beers have changed and Australian craft beer has really ‘grown up’ in recent years, for better and worse. One positive of the industry’s maturity is the increasing role that brewers are playing in the Australian community beyond just slinging beer, as some have also become prominent supporters of worthy causes and charities.
Brewers understand that consumer choice is more and more driven by what the beer stands for, as much as how it tastes. This has been a key to the success of craft beer, as many drinkers like the idea of their beer money supporting local businesses in their community.
So it makes sense that brewers are now aligning with social causes that their drinkers are passionate about too, to further reinforce the idea that drinkers are putting their money towards something bigger than just beer.
Below are some brewers with causes that you can support:
Drink Stomping Ground’s Gipps St Pale Ale in support of Movember
Collingwood’s Stomping Ground brewery are throwing their support behind Movember, pledging to donate $75,000 towards the foundation, funded from sales of their Gipps St Pale Ale throughout November.
“Movember is a fun way for everyone – men and women – to help us raise funds and awareness for Movember’s men’s health issues. As a brewery we think we can help create some conversations and we’re very proud to be working with Movember” said Steve Jeffares, brewery founder and owner.
If you fancy a good beer for a good causes, check out one of the supporting venues in November.
Join Brewmanity in the fight against MND
Brewmanity’s tagline is ‘beer for goodness sake’ and philanthropy is a key part of the Melbourne brewery’s makeup.
Their primary cause so far has been supporting the Cure for MND Foundation, having already raised over $150k through fundraising events and a portion of their beer sales.
Join Moo Brew & the Wilderness Society to save the Giant Tasmanian Lobster
Moo Brew are supporting a cause in their local environment, joining the Wilderness Society to raise funds to help lobby the government to protect the Giant Tasmanian Freshwater Lobster, whose habitat is under threat.
A successful crowdfunding campaign that raised over $25,000 will see Moo Brew brew a Giant Lobster Ale. The first case will be sent to Federal Environment Minister Frydenberg as a friendly reminder to sign off on a Lobster recovery plan.
We believe Aussie beer drinkers will embrace the win-win situation where drinking a refreshing ale is also helping to save a legendary Australian beastie,” says The Wilderness Society’s National Creative Director, Rob Beamish.
All profits from Giant Lobster Ale will go into the program to protect the endangered creature, so keep an eye out for this beer’s release.
Drink Sparkke Change to support a range of causes
Sparkke Change are an independent South Australian beverage business with a variety of drinks (including beers) supporting a variety of causes.
At least 4% of any drink you buy, or 10% of every drink you buy direct, will go towards a worthy cause related to that expressed on the label.
Their latest release sounds enticing. A New England Pale Ale ‘What is Planet B?”, supporting the fight against climate change.
See more information about the causes they support.
Support same-sex marriage equality with the Good Beer Co.’s Love2
Same-sex marriage equality has stirred a lot of passion in the Australian community this year with the national postal vote on the issue. Good Beer Co. have previously supported conservation of the Great Barrier Reef, this time have teamed up with Bright Brewery to launch a session pale ale Love2 with all proceeds going towards the Australian Marriage Equality campaign.
More details on buying the beer here.